20 Eco-Friendly Packaging Done Right, Vol. 1

There are thousands of cosmetic brands and natural beauty products available on the market these days. Customers are spoiled for choice when it comes to picking the next product to try in their daily beauty regime. To beat the stifling competition and stand out from the rest, many cosmetic companies have decided to go back to nature when it comes to applying branding exercises for their merchandise.

Here are 20 examples of product branding that adopts an eco-friendly, more organic and natural approach to cosmetics. By using sustainable packaging material like paper and reusable jars, fruits, flowers and leaves, as well as a nature-based color palette, these are some of the ways cosmetic branding is changing our perception of organic products.

What better way to drive home the idea of “natural beauty”?

#1 @Jenni Kupelian

#2 @Anna Trympali

#3 @Amélie Warnault

#4 @Andre Larcev

#5 @Grace Kuk

#6 @Anthropologie

#7 @mousegraphics

#8 @Maria Aksyuta

#9 @Boglárka Nádi

#10 @STUDIO POLKADOT

#11 @Louis Meeus

#12 @Publicon PR and Maciej Szczerba

#13 @Jennifer Boddam

#14 @Daria Gavrilina

#15 @Patrick Daley

#16 @Scott Kirkman, Mike Walter Nguyen and Spencer Harrison

#17 @alkisti papageorgiou

#18 @Brad Plogsted

#19 @Rebecca Stoeckle

#20 @Patrycja Koszyk