X’s Ad Revenue Sharing: Guide for Content Creators

Twitter, currently known as “X,” has introduced a new Ads revenue-sharing program. This feature provides a financial incentive for users and content creators who utilize the platform. Here’s a guide on the eligibility criteria, the application process, and the functionality of the creator ads revenue-sharing program.

Eligibility Requirements

To be considered for the ad revenue-sharing program, candidates must meet all the following criteria:

1. Membership Status: Subscribe to either Twtter Blue or Verified Organizations.
2. Impressions: Accumulate at least 15 million impressions on posts within the last three months.
3. Followers: Have a minimum of 500 followers.

To apply or check your eligibility, visit Twitter’s monetization settings.

The Ads Revenue Sharing program will be available to most countries, see this page (under ‘Country Availability’) for the list of countries.

How the Program Works?

Content creators will earn a share of revenue generated from verified users’ impressions of ads displayed in replies to their posts.

Revenue Sharing Restrictions for @CommunityNotes-Edited Posts

Posts adjusted by @CommunityNotes won’t receive revenue sharing. This promotes factual content over exaggerated stories. Misusing @CommunityNotes for financial gain is detectable since all X’s resources are open source.

Making a slight change to creator monetization:

Any posts that are corrected by @CommunityNotes become ineligible for revenue share.

The idea is to maximize the incentive for accuracy over sensationalism.

— Elon Musk (@elonmusk) October 29, 2023

Payment Process

To participate in Twitter’s ad revenue-sharing program and receive your earnings, you’ll first need to have an active Stripe account. This account will be the primary method through which payments are processed.

Once you have fulfilled the program’s requirements and generated more than $50 USD, you will be eligible to receive payouts.

Real-world Earnings

According to this tweet, content creators have already started earning significant amounts upon signing up.

Content creators can now make a living off Twitter.  pic.twitter.com/aC8cs3WTZF

— DogeDesigner (@cb_doge) July 13, 2023

Further Information

For a comprehensive understanding of X’s ad revenue-sharing program, please refer to the official Twitter help page.