Exploring Typography as a Unique Graphic Design Tool

One of the most underrated tools in graphic design is, surprisingly, the font. Yes, the font.

Typography is increasingly being recognized as a genuine art form within the graphic design world. However, this powerful resource available at every designer’s fingertips is often overlooked.

Even though graphic artists frequently work with type, it’s easy to forget the artistic potential that fonts hold. The challenge of creating graphic designs with typography involves crafting the entire project using fonts, including:

• Titles
• Information
• Images and/or
• Visual elements

Less is More in Visual Arts

Fortunately, using typography in graphic design is much like creating any other piece of artwork.

For instance, all fine art needs to balance:

• Negative and positive space
• Light and dark elements

In fine arts, white space is as essential as it is in typography. When typesetting, designers consider blank space; similarly, when using typography in graphic design, one must pay attention to white space. If every inch of a design is filled with busyness, the result can be overwhelming and unappealing. A well-designed piece must include:

• Contrast
• Space and form

Designing with typography follows these same principles. Only then is it on its way to becoming a true work of art. As you experiment with this type of graphic design, remember that your “white space” is as important as the areas filled with text and images. This approach allows the design to breathe.

Stop Overthinking…

Some of the best designs, combining typography with fine art, have emerged from limited resources and tight deadlines. Overthinking can stifle creativity, leading to safe, but uninspired outcomes.

This doesn’t mean skills and intelligence aren’t necessary; rather, creativity thrives when allowed to flow naturally, combined with technical expertise. This results in smoother project execution and quicker problem-solving.

The Typography-Only Experiment

For your next graphic design project, take on this challenge: limit yourself exclusively to typography. This means every image, heading, and piece of information will be created using fonts. Use this exercise to rediscover the elegance of fonts and the power of words.

Typography holds a unique place in graphic design, and it’s rewarding to see the impressive work you can create with your creativity and the sophistication of various font styles.

Embrace the challenge of viewing typography as its own art form. Discover the magic you can create by combining your computer skills, artistic sensibilities, and a collection of amazing fonts.